Real, authentic awasake® (pronounced AH-WAH-SAH-KEH) is produced only through natural fermentation, without additives, and is clear, and distinguished by its fine bubbles rising in a straight line. The Japan awasake Association certifies only products produced in accordance with its set of quality guidelines, including natural fermentation, no additives and preservatives, and the use of only premium-quality Japan-grown rice. Unlike many mass-produced sparkling sake products on the market today, no artificial introduction of CO2 gas is allowed for carbonation purposes – only natural carbonation produced by time-intensive secondary fermentation may be used to create authentic awasake. The trademark awasake® is registered in Japan (in Japanese: awa 酒® ).
Reference : www.awasake.or.jp
■ ima Inc.
ima Inc. (spelled with a lowercase “i”, pronounced AI-MAH) was founded in 2013 with the mission of being the “aima between the world and Japan’s umami and takumi”. In Japanese, “aima” means connective fabric. “Umami” is the sense of taste, discovered and developed in Japan, that is responsible for the feeling of deliciousness and satiety. Finally, “takumi” means artisan, embodying the spirit of careful Japanese craftsmanship that is well-known around the world. ima Inc. is focused in the field of "cultural engineering"  that incorporates state-of-the-art technology and concepts into traditional Japanese craft assisting in succession strategies as the times change. ima Inc.’s business also focuses on assisting artisan sake producers with exporting their products overseas, including consumer education about sake quality and Japanese culture. In 2016, ima Inc. established the general corporation association"awasake association" and is currently acting as the secretariat. Also, in December 2017, ima started "Art of Artificial Artisan ~ Takumi Eye Project" with Nanbu Bijin which is a sake brewery in Iwate Prefecture.
■ Japan awasake Association
The Japan awasake Association works with sake breweries throughout Japan to bring fine awasake to the discerning connoisseurs of the world. Its activities include:
Certification, accreditation, and branding of naturally sparkling, authentic awasake.
Education and promotion of awasake to consumers through organized tasting events. Spread of highest quality production techniques by sharing knowledge and research. It is the hope of the association that awasake will take its place with the other premium beverages of the world produced with fine, uncompromising craftsmanship, such as Champagne.
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■"AI Mural/Mural in Roppongi" will be exhibited in Media Ambition Tokyo 2019
■AIによる壁画｢AI Mural/六本木の壁画｣ Media Ambition Tokyo 2019 出展のお知らせ
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