IWATA, July 12, 2018—Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that its MOTOROiD has received the “Best of the Best” honor, awarded to 40 concepts - and furthermore been nominated for the top-three “Red Dot: Luminary” award - at the globally-prestigious “Red Dot Award: Design Concept 2018” design competition. The MOTOROiD concept model has also attracted much attention when exhibited at the likes of the 45th Tokyo Motor Show 2017.
This selection represents Yamaha Motor's first-ever Luminary award nomination. In addition, with the award bestowed on the MOTOROiD, Yamaha Motor has received honors in the Design Concept category for two years in a row, as well as its first “Best of the Best” selection. The 2018 Red Dot Awards received a total of 5,640 entries from 55 countries around the world.
The Luminary award winner will be announced at the awards ceremony to be held on September 28.
yamaha, yamahamotor, motoroid, reddot, design
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